The owner of this great Defender definitely gets that a lot.  We get that a lot with our ’70 Series II, as well. Even from people who know better.

Amazing how well Jeep has cornered the market on durable offroaders amongst those who don’t know any better.  Why did it take Jeep so long to capitalize on that brand equity?  The new Grand Cherokee, Cherokee, and Renegade are selling better than anyone could have expected during Chrysler’s bankruptcy in 2009.  Despite the Cherokee and Renegade being entirely polarizing designs, the Jeep brand is strong enough to overcome the ugly schnoz.