
A little while back, I saw this about Toyota and began thinking about the brand. Mr. DeMuro is right; in fact, he’s more than right. Today, Toyota isn’t just not bad, but cool.
How is this possible?

A little while back, I saw this about Toyota and began thinking about the brand. Mr. DeMuro is right; in fact, he’s more than right. Today, Toyota isn’t just not bad, but cool.
How is this possible?
For those of you wondering about the picture, it’s of the Cleveland Circle Applebee’s. I haven’t spoken to Mr. Applebee in a long time, but I suspect that if I asked him why this restaurant closed, he would tell me that too many smarties live in Brookline now.
If those people are going to waste their time at a sit-down restaurant, they will do it at somewhere good. Otherwise, they’ll go straight to food trucks.

According to this article (I’ll wait), American engineers and designers certainly don’t know.
“They’ve never lived luxury. They probably come from a modest family, and they don’t know how people who know and appreciate luxury think and act, or what they respond to. Thinking in terms of the luxury experience totally escapes people who consider luxury dining Red Lobster instead of Big Boy.”
Ouch.
Bob is mostly wrong. He’s right in the sense that to design an American luxury car not called “Tesla”, one must work for an American car company, which means one must live in Detroit, which means one must chose to live in Detroit… Continue reading

lyrics like this:
“So you think my singin’s out of time/It makes me money”
but really, think about it…
Here’s the summary for “The Happiest I’ve Been”
“Writer reminisces about the holiday season when he was 19, a college sophomore. He left his family home in Pennsylvania after Xmas, to ride to Chicago with Neil. In Chicago he was spending a few days at the home of a girl he had met in college, whom he decided he loved. Before driving to Chicago the boys stopped off at a pre-New Year’s-Eve Party at the Schumans. Young Larry Schuman was getting rid of an unsuitable girl, Margaret, with whom he had gone for some time. Margaret, who came to the party, with another girl, got drunk. When the party broke up John & Neil took these girls home. They stopped off for quite a long time at Margaret’s. Around 6 AM they were finally on the road to Chicago. Neil asked John to drive, & went sleep. John was flattered by Neil’s confidence. All in all John was very happy.”
http://www.newyorker.com/magazine/1959/01/03/the-happiest-ive-been
All in all I don’t think the magazine has gone downhill at all.
Manhattan has a new skyscraper going up and it’s a doozy.
While everybody else was busy during the past decade talking about the new World Trade Center somebody decided to build the old one’s aesthetic equivalent. 432 Park Avenue is everything people wanted in a new World Trade Center, which is really just a little bit of audacity and self-confidence. Continue reading