Most road tests suck because they just talk about handling, power, brakes, and comfort. There is no story. It’s just a sad compilation of disparate elements, lazily edited to 800 words. These reviews never illustrate the summed experience of how the car performs from start to finish in a singular adventure.
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Paris Hilton Is smarter than you think
Was I Right or Was I Right….
I told you 1 WTC has some confidence issues….
was 2004 really 11 years ago? Part 1
Considering that the average age of a vehicle in the United States is quickly reaching twelve years old, my 2004 Audi A6 should look and feel like a completely average car. When taking into account the early 21st century VW Group quality and reliability, then my Audi should be an absolute dump. So then how is my 04’ Avant so damn amazing?
The answer is simple. No really, it’s simple. The car is simple. While “simple” is quickly becoming a derogatory term that young urbanites use to refer to midwesterners, it actually is a huge compliment for a car. My Audi has absolutely everything a passenger or driver could want, and nothing that will quickly go out of style. Heated seats front and back, a decent stereo system, a multifunction display with necessary instruments, high quality, soft touch interior materials, and plenty of space – these are hardly considered features anymore, but they are all people care about in a car. They are all that is required to make a car seem and appear modern. If it has these features, people will be happy. They satisfy 90% of consumers, and 100% of passengers.
The Audi takes all of these features and puts them in a timeless body that replaces bling for build quality. Out of this comes a car that people think is new and actually looks good despite being three generations old. These simple fundamentals seem entirely lost in new car design, and most importantly, by new car shoppers. The only new car that embodies this minimalist, simplistic approach anymore is the VW Golf. Despite the Golf’s good design, better packaging, and amazing powertrains, it still sells roughly a billion fewer units each month than a Corolla.
Does this consumer shift make my ’04 A6 a product of a bygone era? It seems so, unfortunately. Yet every time I get into it, I’m amazed again at how I can genuinely wish for no more or less from any automobile. Neither can my passengers, yet they all own a civic, corolla, CR-V, or Sentra. The plight of the “just right” consumer is greater than ever. Their choices are essentially limited to the Golf and the Golf Sportwagen. I still need to drive the new Golf, but in my limited time spent in a Jetta Sportwagen, I quickly realized that it is the modern successor to my Audi. It has the same features, quality, simplistic style, and packaging. I could recommend no other car to someone interested in something “just right”.
I know too much about this Audi to fit all of my thoughts into a simple road test or think piece, so look forward to a few more posts detailing the Audi.
What The New Yorker Article Says about an Apple Car
Clockwise from top left: Jony Ive’s New Yorker Portrait, the Bentley Ive prefers to drive, Apple designer Marc Newson, the concept car Newson designed for Ford
This week Apple managed to make the news twice. First, reports surfaced that the company was indeed working on a car, and second, The New Yorker had a profile on it’s star designer, Jony Ive. Continue reading
Building Review! (not that I’ve even been inside it or anything)
Manhattan has a new skyscraper going up and it’s a doozy.
While everybody else was busy during the past decade talking about the new World Trade Center somebody decided to build the old one’s aesthetic equivalent. 432 Park Avenue is everything people wanted in a new World Trade Center, which is really just a little bit of audacity and self-confidence. Continue reading
They’re Coming!
The think pieces are coming! The “other” is coming! Just wait a bit longer…
wasteland boston
Even the main roads were deserted and mostly unplowed on Tuesday. Boston really looked like a post-apocalyptic city. The (awesome) Caprice driving around with its emergency lights on only reinforced the end-of-times feeling.
Boston has begun replacing all city police cars with the Caprice, and they look gr8. So much cleaner than the Ford Interceptors, and not as intimidating as the Charger. The massive wheelbase must make for some sweet powerslides, but this officer impressively refrained from such actions.
Free wind tunnel testing
Amazing how the snow forms the perfect trailing edge shape of these cars for optimal drag reduction. I’m sure some engineer will chime in and tell me I’m a complete idiot and don’t know anything about aerodynamics, and some meteorologist will complain about my pathetic knowledge about snow drifts. Until then, this ML and Rav-4 (is it Rave-4?) will serve as future guidelines for automotive design. 
Free advertising
We got some snow in Boston this past week, did you hear? I thought it was the perfect opportunity to advertise our new site. We already have 18 posts and three editorials (I think).





