It’s even rental car white!

But actually, this GT3 looks amazing in white.  How did white paint become a good “color”?  Five years ago, white was exclusively reserved for Florida rental cars.  Now it looks good.

I once read an article that said Edward Snowden would make white a cool color in a few years. It had something to do with trust.

Is it the complex shadows that are made possible by modern manufacturing techniques?  Or is it paint technology?  I think the dark accents, like the wheels, vents, and tinted windows, provide good contrast.  This hasn’t historically been popular, but now all these matte details allow intrigue where it previously hadn’t been possible.  There are no more cheap plastic bumpers or door guards, meaning that the contrasting elements can actually be cool details, like diffusers, wheels, and vents.  Combine this detailing with red brake calipers and the white becomes a very minimalist negative space.  Does this sound familiar?  Yes, it sounds like modernism.  Above is the Farnsworth House by Mies van der Rohe, King of International Style Modernism.  Like the 911, the white floor, ceiling, and supports, are the technically the substance, but are essentially negative space, accented by the special elements.  The white simplicity of the 911 and the Farnsworth House is only made interesting by the detailing.

White paint signifies the arrival of modernism to automobile design.  Simplicity, efficiency, minimalism.